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One of the biggest trends in the restaurant industry in the past decade or so has been the advent of the pop-up bar. If you’re interested in opening a pop–up bar, explore our tips for success below!
Before we get into our tips, why should anyone open a pop-up bar in the first place? If you own an existing restaurant or bar, a pop-up bar is an excellent way to supplement the original business and take some pressure off the main bar on busy days and nights.
A temporary pop-up bar allows bar owners to experiment with their brand and menu and solicit real-time customer feedback. But not every pop-up bar comes from an existing restaurant—some use it as an opportunity for a proof-of-concept test before opening a permanent bar. Either way, a pop-up bar is an excellent way to try something new and interesting in the food-and-beverage industry.
While a pop-up bar may be small, it takes a lot of effort and care to make it a success. If you want to open a successful pop–up bar, remember our tips!
The first thing a pop-up bar needs is a place to set up shop and a structure to work in. A bar owner may choose to build on their existing infrastructure or rent out a building location, but we recommend purchasing and converting a shipping container.
Storage containers are great alternatives for pop-up bars because they’re affordable, durable, and easy to convert and set up! And if you only want to use the pop-up bar on certain occasions (outdoor parties, holiday weekends, and more), they’re easy to pack up and move when and where needed.
It’s easy to get excited about the potential of a pop-up bar and get carried away with innovative and creative ideas, but it’s typically best to keep things simple—at least at the start. The pop-up bar will be new for everyone, including you and your staff, so you want to make things easy at the start until they gain some experience.
Whether it’s a pop-up bar or restaurant, we recommend starting with a simple or limited menu, as you’ll be working with limited resources in such a small space.
Often, a pop-up business succeeds or fails primarily because of its success on social media and word-of-mouth advertising. When people see unique and interesting pop-up bars, they want to share them with friends and family on social channels—an excellent opportunity for free marketing!
Many pop-up bars will create a hashtag for their grand opening or event and even offer promotions to customers who use it to spread the word. Get creative in how you get the word out about your pop-up bar, and watch your business grow!
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